Because it has the highest impact on viewers.

When the State of Maine Lottery was launched, various media shared the substantial advertising budget; 6% of this budget was allocated to aerial advertising. A study on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned it from the following types of media:

Everybody notices a helicopter flying over, what if helicopters were towing your company’s message up to the size of a football field?

• Billboards: 21.6%
• Radio: 19.8%
• Aerial Advertising: 18.3% (with only 6% of the budget)
• Television: 15.9%
• Posters: 14.9%

When was the last time you personally took action on an advertisement?  Can you remember?

Technology is taking away advertiser’s ability to get exposure:

·        TV – TEVO lets us fast forward through commercials.

·        Radio – Satellite radio is in every other car.

·        Internet – SPAM blocker locks it out.

·        Telemarketing – Who isn’t on the block list?

With the Flying Billboard customers take action in less than 24 hours from

the time the ad was flown.